Google Analytics 4

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About Course

Master Google Analytics 4 with Our Comprehensive Training Course

Unlock the full potential of GA4 to drive data-driven decisions and optimize your online presence.

Why Google Analytics 4?

Google Analytics 4 (GA4) is the latest evolution in digital analytics, offering advanced tools and insights to understand user behaviour across multiple platforms. Whether you’re a marketing professional, data analyst, or business owner, mastering GA4 is essential to stay competitive in today’s data-driven landscape.

What You’ll Learn:

By enrolling in our Google Analytics 4 Training course, you’ll gain a comprehensive understanding and practical skills to harness the power of GA4. This course is structured to provide you with a solid foundation and advanced techniques, ensuring you’re equipped to make informed, data-driven decisions.

  1. Fundamentals of Google Analytics 4 and Its New Data Model

    • Navigate the GA4 interface and understand its functionalities.
    • Grasp the new data model and how it differs from GA3.
  2. Setting Up and Configuring Your GA4 Account

    • Step-by-step account setup.
    • Customizing your analytics account to fit your specific needs.
  3. Utilizing Google Tag Manager for Efficient Tracking

    • Integrate Google Tag Manager with GA4.
    • Streamline your tracking setup for better data accuracy.
  4. Comparing GA3 and GA4: Key Differences

    • Understand the evolution from GA3 to GA4.
    • Identify the benefits and new features in GA4.
  5. Creating and Analyzing Custom Events and Conversions

    • Set up custom events to track specific user interactions.
    • Effectively track and analyze conversions to measure success.
  6. Integrating GA4 with Google Ads and Google BigQuery

    • Seamlessly connect GA4 with Google Ads for enhanced advertising insights.
    • Leverage BigQuery for deeper data analysis and custom reporting.
  7. Exploring Advanced Reporting Options and Lifecycle Collections

    • Utilize advanced reporting tools to gain deeper insights.
    • Understand lifecycle data collections to track user journeys.
  8. Using DebugView and Other Tools to Troubleshoot and Refine Your Data

    • Master DebugView for real-time data troubleshooting.
    • Enhance data accuracy and reliability with advanced tools.
  9. Practical Application of Design Principles

    • Apply layout and design principles to your analytics setup.
    • Solve real-world data challenges through hands-on projects.
Why Choose Our GA4 Training Course?
  • Proven Success: Thousands of students have enhanced their analytics skills and advanced their careers with our training.
  • Up-to-Date Curriculum: Stay ahead with the latest GA4 features and industry best practices.
  • Practical Skills: Gain hands-on experience that directly applies to real-world projects and professional settings.
  • Certification Preparation: Prepare for various Google Analytics certification exams with comprehensive coverage of essential topics.
Possible Jobs You Can Get With Google Analytics 4 Skills:

Acquiring proficiency in Google Analytics 4 opens up numerous career opportunities across various industries. With these skills, you can pursue roles that require expertise in digital analytics and data-driven decision-making.

  • Digital Marketing Analyst
  • Web Analytics Specialist
  • SEO/SEM Analyst
  • Data Analyst
  • Marketing Data Specialist
  • Business Intelligence Analyst
  • Conversion Rate Optimization Specialist
Average Industry Salaries for GA4 Skills:

Professionals skilled in Google Analytics 4 are in high demand and can command competitive salaries in the job market. Below are average salary ranges for various roles that utilize GA4 expertise.

  • Digital Marketing Analyst: $60,000 – $80,000 per year
  • Web Analytics Specialist: $70,000 – $90,000 per year
  • SEO/SEM Analyst: $50,000 – $75,000 per year
  • Data Analyst: $65,000 – $85,000 per year
  • Marketing Data Specialist: $55,000 – $78,000 per year
  • Business Intelligence Analyst: $80,000 – $100,000 per year
  • Conversion Rate Optimization Specialist: $65,000 – $85,000 per year

Transform Your Analytics Skills Today!

Don’t miss the opportunity to elevate your digital analytics expertise. Enroll in our Google Analytics 4 Training course and start leveraging the power of GA4 to drive data-driven decisions and optimize your online presence. This comprehensive course provides everything you need to become proficient in GA4, from foundational knowledge to advanced techniques. Take the next step in your career and join the ranks of professionals who are shaping the future of digital analytics.

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What Will You Learn?

  • Fundamentals of Google Analytics 4 and its new data model
  • Setting up and configuring your GA4 account
  • Utilizing the Google Tag Manager for efficient tracking
  • Comparing GA3 and GA4 to understand key differences
  • Creating and analyzing custom events and conversions
  • Integrating GA4 with Google Ads and Google BigQuery
  • Exploring advanced reporting options and lifecycle collections
  • Using DebugView and other tools to troubleshoot and refine your data

Course Content

Introduction
An overview of the modules in this course, delivered through our specialist IT training platform. You can download a course outline in the resources section.

  • Welcome

Specialist Training Platform
A starter guide on accessing course content and resources, including helpful demo videos.

Your Certificate
About the do skills Certificate of Completion and any additional accreditations you can pursue after completing this course.

Free Wellbeing Membership
Purchase any do skills course & receive a free do life wellbeing membership for 6 months valued at over R500!

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